Daniel Slager, CEO and publisher of Milkweed Editions in Minneapolis, reported that sales of Braiding Sweetgrass, a seven-year-old title by Robin Kimmerer, are “lifting revenues this year,” noting that the book, which calls for a return to a simpler life, has been on the New York Times bestseller list for trade paper for more than 16 consecutive weeks. Sales in all formats are 400,000 copies.
Overall, April saw a “dramatic slowdown” for Milkweed, Slager said, describing it as “a disappointment but not devastating.” May sales “soared,” he noted, and June is “robust.” He added that he was “moved by how committed [distributor] PGW and Ingram have been, right through the darkest days of the pandemic.”
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