“Time and again from writers (both new and established), we hear, ‘My book is for everyone!’ But nothing appeals to everyone. To effectively reach people, you need to know whom you’re writing for–your audience. Today, we discuss how authors can determine their target audience and answer the questions ‘How can I keep my personal writing style while still appealing to readers?’ and, of course, ‘How does knowing my target audience affect the marketing of my book?’ ”

Podcast here: https://www.dogearpublishing.net/wordpress/importance-defining-audience/